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Computer Science in Advertising

Using computer science to interpret, analyze, and customize ads for consumers.

Streaming commercials on Hulu, influencers debuting new makeup on TikTok, and a celebrity collaboration with a food brand are all examples of advertising. Computer science is especially important in advertising when dealing with campaign analytics. Opportunities are continually growing, from tracking the number of views each ad receives to understanding what drives revenue to managing who sees ads based on interests and geo-targeting.

...if ads are a necessary evil for the internet to continue running, why not strive to make them as pleasing and engaging as possible for the viewer?

Phanindra Cherukuri

Senior Solutions Engineer at TripleLift

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Explore the exciting career opportunities in computer science and how you can apply the skills you’re learning today in the future. Get started with a CodeHS lesson below!

Career Explorations

Step through a process to discover your interests, explore career pathways, and research a computer science related career.

3 Hours

High School

Middle School

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Computer science is helping to shape and expand the advertising industry.

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